The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
Xppose Media is a Arizona Internet Marketing company located in Tuscon, AZ. At Xppose Media, we believe in being accountable for our work. We run regular reports and rankings as well as showing measurable results and improvements. Having the ability each month to see your results alongside the activities we performed, allows you to calculate your return on investment (ROI). This, in turn, provides peace of mind since you can be assured that your marketing money is being invested wisely and making a difference.